Demandster works with B2B tech companies with complex sales, mostly SaaS and tech services firms where the founder still carries much of the selling. We've found the fit is strongest when pipeline depends on the founder's heroics or a single sales motion, such as outbound, events or referrals, and marketing leadership is thin or stretched. We work with companies that have an established product-market fit, so if you are still searching for it, start with our free guide to random acts of marketing instead.
You can score your pipeline with our free scorecard to check the fit.
Every engagement starts with the foundation, because most sales pipeline problems are foundational GTM strategy problems, and campaigns built on an unclear ICP or positioning turn into random acts of marketing. We begin with a free 60-minute diagnostic, then strategy in weeks 1 to 3 (your ICP, buying committee and positioning), the build in weeks 4 to 7 (lead magnets, landing pages, ads and follow-up sequences) and live B2B demand generation campaigns from week 8. Strategy to live campaigns takes about 60 days, and the campaigns capture buying signals and follow up on each one within 24 to 48 hours.
Our guide on how to build a B2B demand generation engine covers each stage in detail.
Yes, we work beside your marketing lead, your sellers and an agency you already use, and we agree at the start which work we own and which stays with your team. For example, you can keep content in-house and hand us the strategy, the build and the campaigns. The frameworks, playbooks, scripts and all the assets produced stay with your team when the engagement ends.
Yes, we walk you through the full case study and examples of the deliverables on a first call. On a lead-magnet program for a B2B tech company, we booked 110 meetings from 1,100+ signals by connecting the assets, paid distribution and follow-up across email, LinkedIn and phone, at about €170 in ad spend per meeting. The meetings were counted across the whole program in the client's CRM.
Demandster is a lean, AI-first team based in Skopje, North Macedonia, with talent across Europe, working remotely with B2B tech companies in Europe and the US. Every engagement has senior marketing leadership at the top. Our founder, Aleksandar Atanasov, held two head of marketing roles before Demandster, including a successful exit. Specialist contractors in content, design, paid media and operations deliver the build and the campaigns. AI agents and workflows take on repeat research and first drafts, which our senior team edits before anything reaches you.
We scope every engagement after a free diagnostic call, because the price depends on what you already have in place and which channels you use. Strategy, the build and campaign delivery are quoted as separate stages in a written proposal, with ad spend billed separately, so you see the full cost before the work starts. Studio has its own plans, which we share when we invite you from the waitlist.
Demandster Studio drafts LinkedIn thought leadership every week in the voice of your founders and senior leaders. It learns from your existing posts and from your answers to three short questions a week, and nothing goes out without your approval. You publish the approved posts yourself, or our team edits and publishes them for you on the done-for-you plan. Places open in small cohorts through the waitlist.
See how a week with Studio works on engine.demandster.co.